Marci Rae Beauty
Commissioned by Marci Rae Beauty to create lifestyle and branding content supporting the launch of a new masterclass. The brief focused on premium, natural visuals for social media and marketing use.
Marci Rae Beauty - Case Study
Client: Marci Rae Beauty
Industry: Beauty
Deliverables:
50 fully edited still images
30‑second video showcasing the masterclass and lash treatment, optimised for social media
Full commercial usage (social media, website and marketing)
What the client needed: Marci required professional visual content optimised for social media, digital products and select print use. The focus was on candid, fly‑on‑the‑wall style imagery that highlighted authentic interactions between Marci and clients, while maintaining a clean, premium aesthetic aligned with the brand.
The goal of the shoot: With the launch of The Rae Edit Masterclass, Marci wanted to capture high‑quality behind‑the‑scenes content from the first masterclass without distracting from the experience for paying attendees. The aim was to create a versatile bank of imagery and video content that could be used to promote both face‑to‑face services and digital offerings across marketing channels.
How this shoot was planned: To ensure the content aligned with the Marci Rae Beauty brand, the shoot was planned collaboratively around a clear visual direction. A structured moodboard was created to define tone, colour palette and composition, drawing from Marci Rae Beauty’s existing social media presence and complementary reference imagery.
Why these choices suited Marci Rae Beauty: Marci is active on social media and understands current marketing trends, particularly the demand for real, behind‑the‑scenes content that feels natural rather than staged. This approach supported the brand’s positioning as professional, approachable and experience‑led, while ensuring the final content felt authentic to both the clients attending the masterclass and the wider audience viewing it online.
The photoshoot: The shoot took place during Marci Rae Beauty’s first masterclass, requiring a discreet and considered approach to avoid disruption while still capturing genuine interactions. Content was captured alongside live treatments, mentoring moments and calm in‑between scenes, ensuring both the educational and lifestyle sides of the brand were represented.
Outcome and results: The final images and video were delivered as a cohesive content bank ready for immediate use across social platforms, marketing materials and digital product promotion. The content supported the launch of The Rae Edit Masterclass while also providing long‑term assets that reinforce brand credibility and consistency.
